Keeping Small Businesses Competitive through Sharing Best Practices of Global Leaders

Archive for May, 2018

Charles L. Zeiders, PsyD – Clinical Psychologist, Expert Witness in Private Practice

Charles L. Zeiders’ BIO

 

In the Spotlight Interview

1. You are a Clinical & Forensic Psychologist. BSO has learned you apply Christian Teachings in your role as psychotherapist and executive coach. You’re even a poet. Tell us what is meaningful to you in your work. BSO understands it begins with ethics.

CZ : Meaningful to me professionally is the reality that I only exist to advance my client’s interests. Other professional agendas are parasitic and unprofessional.

So, ethics influence my professional behavior and even inspires my poetry.

Six duties drive my professional behavior. No matter who retains me, my psychology practice must adhere to these duties. It’s non-negotiable.

1. Undivided loyalty is my prime duty. Like any professional, I’m obligated to defend the interests of my client. That’s a basic fiduciary idea that really must guide professional behavior.

2. Next, I’m bound to be very discrete, to keep the confidence of my retainers and patients. To the practice of psychology, confidentiality is vital. My clients must rest assured that their secrets will not be leaked and undermine or humiliate them. In extraordinary cases, statute demands limited reporting when danger to society looms. But otherwise I just keep their secrets.

3. Obedience to the client is another duty. If asked to treat an anxiety disorder, I must do just that; I can’t experiment, or daydream, or enlist the party in some study without their permission. Helping them on their terms is my top priority.

4. All clients must experience informed consent. At the start of our relationship, I disclose how the relationship works, and its limitations– how laws, the government, and insurance companies encroach on our professional relationship, and so forth. Limitations of the relationship need to be understood.

5. Like all psychologists, I have to maintain professional fitness. I have to be in shape for my clients. That means I keep reading, stay professionally curious, and remain abreast of breaking theory and science about the domains of psychology.

6. Lastly, I have to remain accountable. How my fees work needs to be clearly established.

 

2. That’s a big list! You’re a practicing Anglo-Catholic; are there particular biblical principles that support the professional duties you put forth?

CZ : Yes! One cannot serve two masters; I am my brother’s keeper; love your neighbor as yourself; do unto others as you would have them do unto you.

 

3. How did you come to embrace these ideas?

CZ : Several years ago,  I worked on an organizational development problem with an expert on fiduciary duties and responsibilities. Her name was Jerilyn Coates. She possessed an uncanny ability to distill organizational and individual behavior to its ethical essence. To sort the drama upon which we worked, she kept asking, “Did this actor fulfill their fiduciary duty? Did this actor promote the client or defend their own interests?” Her ability to make determinations about the rightness of an act based on fiduciary principles was breathtaking. Using fiduciary principles, she could diagnose both leaders and organizations. She taught me the 6 fiduciary duties of the professional. It’s helped to guide my work.

 

4. What is the chief professional idea you took from Ms. Coates?

CZ : Work on behalf of your client. Always.

Take us through a typical day, start to finish.

I awake, make a smoothie, read from the Book of Common Prayer, and watch the BBC. Then I ride my bike a few miles, making sure I cover at least a mile of hills. I bike over to the office, shower and jump into a suit. The phone rings, and I engage about an hour or so of coaching. Then therapy appointments begin. I spend 5 to 8 hours providing psychotherapy on the medical model with heavy cognitive-behavioral emphasis. Sometimes depth psychology. The therapy ends. I return email, conduct the billing, get back into my biking gear and ride home. Somewhere in there I field a few emergency phone calls. Sometimes, I meet with attorneys or students, depending on the need. Once I’m home for the night, I unwind by reading, and then hit the hay.

 

5. What are you reading now?

CZ : Andrew Wyeth: A Secret Life…it’s a fascinating psycho-biography of the complicated artistic process of an American genius.

 

6. What is your source of daily inspiration and strength?

CZ : Family and friends and the tenets of my religion keep me inspired and motivated.

 

7. What are your strategies for building awareness of your professional services?

CZ : Social media promotes the psychotherapeutic part of my psychology practice, as well as my expert witness consulting. For executive coaching, word of mouth is the best referral source. About once a year, I give a lecture somewhere at an international conference, and this tends to distinguish the practice and raise its profile.

 

8. Where did you give your last big lecture?

CZ : Last September, I gave lectures at St John’s Divinity School at Cambridge University in the UK. What I liked about Cambridge was how smart the city felt, very much like the sense I get from the Boston area where BSO is headquartered. There is something special about locations where people dedicate themselves to learning and excellence. Somehow it fills the air and puts everyone on their game.

 

9. About what did you speak at Cambridge University?

CZ : Just prior to the call for papers, I published a volume of depth psychology poems entitled Wall Street Revolution and Other Poems. It’s available through my publisher, Fisher King Press https://fisherkingpress.com/n/product/wall-street-revolution. Anyway, the conference leaders were interested in my exploration of the religiously motivated entrepreneur. My topic involved the need for business psychology to develop a spiritual psychology of economic man. Some of the poems directly explored the growing phenomenon of entrepreneurs who use business activity as a means of religious expression, a way to bless the world and to be one’s brother’s keeper. I became interested in this, because this business spirituality is so different than the “rape and pillage” spirituality of some big corporations, or the selfish “every man for himself” ethos of crude Randian economics.

 

10. BSO has learned that a specific poem in your collection depicts spiritually motivated entrepreneurs as “new saints” and agents of social Transfiguration. Will you share that poem with BSO’s readers?

CZ : With pleasure! Here goes:

 

Vision of the new saints

Lovers will always be kinds of saints
But the new saints will be the entrepreneurs.
The new saints will help our species to evolve with a
Healthy program of right economic order.
I heard them pray:
“Teach us, O Christ,
To earn like capitalists
But to give like socialists
And we shall praise Thee with happy voices.”
Who prays like this? I asked.
And René Magritte took me to a place in Belgium
Where he conceived this painting
Called The Son of Man:
A man stands in a business suit
Wearing a bowler hat;
The man’s face is
Obscured by a floating apple.
The painting revealed itself to me as a secret icon of a
Single Saint,
Yet many saints to come.
Then a lad stood before the painting
And sang this song with hopeful reverence:
“A son of man
With apple face
Transforms in Love
Transacts in Grace.”
The apple showed the new saint’s awareness of his
Capacity to sin,
Keeping him humble
And strengthening his reliance on God.
Also, the apple showed the new saint’s business art
And technology in states of grace;
The new saint’s enterprise will treat the sons
And daughters of the earth as if they were important to God.
And the new saint will bless the earth itself.
I heard the new saint say,
“Unsustainability is addiction.
And addiction is idolatry.
But I have no god but God.”
The new saint will be brilliant but never tricky.
Then a nimbus of gold shone around the head
And heart of this son of man.
Magritte did not paint this gold.
It suddenly appeared
And again I heard twice sung:
“A son of man
With apple face
Transforms in Love
Transacts in Grace.”
At the last note of the final singing
A medicine contained within the icon
Was released
And went into the world.

This vision flourished in my sight
On the eve of the Feast of the Transfiguration. [end]

 

11. BSO experiences your poem as a kind of speculation that an entrepreneur willing to be in a state of grace could change both business and global society. Is that true?

CZ : Yes! As usual BSO demonstrates poly disciplinary insight! My thinking is that the spiritually inspired and graced entrepreneur could represent that change at the level of individual consciousness that might in turn cause metamorphosis in collective economic consciousness and business behavior. Of course, there is something mysterious and good and transcendent at the core of this sort of change.

 

12. So how was your poetry and depth psychology lecture received at Cambridge University?

CZ : The European depth psychologists accepted my poem for what it is: an idealistic and aspirational manifesto and mystical image of professionals accepting spiritual empowerment to make the world a better place. One way to think of the “new saint” is as a businessman who offers his business as a fiduciary institution to the people of the earth.

 

13. Do you know any professionals with a “new saint” ethic?

CZ : Yes. Don Larson, CEO of the Sunshine Nut Company, is a “new saint.” Larson has established a cashew packaging plant in Mozambique. He offers fair prices to normally exploited growers, packages and sells the cashews, and then pours 90 percent of the proceeds back into the community. He supports orphans, education, healthcare, and socially responsible enterprises. Larson actualizes the vision of the “new saint.” My practice has been impressed enough to support his project financially.

 

14. What is your advice for entrepreneurs who are 1 -3 months away from launching a business in your profession?

CZ : Once you are licensed, keep ethical faith with your clients and be your brother’s keeper.

Sanjay Shah, Managing Director of Visionary Digital Studios Pty Ltd

Sanjay Shah’s Bio

 

 

I’m an adventurer at heart. Both in my personal life and professional life. This has had me performing a diverse range of leadership roles in various capacities throughout my career, from managing technical teams at Top 4 corporate consultancies, to leading tours of 20-somethings all over Europe. At the peak of my IT career, at Deloitte, I was running a 24 x 7 Australia-wide technical delivery team servicing large government organizations and multi-national corporations.

In between, I’ve traveled all over the world, both in professional capacities as well as solo adventures, cultivating my interest in people and cultures – slowly developing the hunger to harness the digital era and work with people all over the world.

This experience has led me to my current passion, running Visionary Digital Studios.

We are an Australian company, with our team working in different cities across Australia’s East Coast. But we currently have a small network of partnerships and suppliers from India, London, Philippines and the US. We’re a young company, and have a long way to go – but I am loving every minute of it. The stress is so rewarding, and the triumphs are amazing.

Lots of hard work to come for me! But life is good ..

In the Spotlight Interview

1. You are the Managing Director at Visionary Digital Studios Ppy Limited in Brisbane Australia. Please share with us your path to this role.

Sanjay Shah : My career over the last 10 years has had me managing senior technical teams all over Australia, in both small IT companies and large household consulting companies like Deloitte and Capgemini.  In all honesty, I loved the corporate environment! But during the last few years I felt that I wanted to use my skills to build my own business – I wanted to implement a culture, and a brand, that represented more inspiring values. This is often very difficult to achieve in corporate environments which are driven by sales targets, outdated mindsets and status quo. I was able to use my sales, copywriting, project management and leadership experience to build the right team required to produce premium Animated Explainer Videos.

Of course – I’ve been lucky with some amazing mentors all the way – in person, online and formal education (I’m a graduate of timothymarc.com entrepreneurship training) – who’ve taught me how to build a business, how to lead and how to enjoy the process as it unfolds. We are now over a year into starting up, and really enjoying the roller coaster. Our core product is still custom Animated Explainer Videos. But we’ve also branched out into eLearning modules, and formed alliances with some exciting partners who share our vision. Looking forward to seeing where the path takes us!

 

2. Take us through a typical day, start to finish.

Sanjay Shah : I like to keep my schedule as fresh as possible. I’ve found that having a rigid, set routine makes me feel bored and gradually erodes inspiration from my thinking. So I switch it up often – but currently my typical Monday involves:

Morning (6am – 8:30am): Early start with a meditation session, and then a Spirulana green shake on the balcony (which overlooks the Pacific Ocean!). From there, I’ll either go to the gym or have a quick swim at the beach. Before I work, I read through a “manifesto” I’ve written for myself called a “Life Gyroscope”– this details a set of objectives and mindsets I have for both my personal vision and my vision for our company. It helps me to keep perspective on the bigger picture while going through the chaos of the day.

Business Day (9am – 5:30pm): Focus on project production activities, sales and team management tasks during the day, when I’m more likely to be able to easily communicate with our team/customers/potential customers. I’ll either work from my balcony at home, or at my co-working space, which has a super-inspiring group of people all working towards inspiring things.

Evening (5:30pm – 9:30pm): Focus on marketing and business improvement tasks after hours as this is often work I can complete on my own. I make sure I play at least 30 mins of Guitar a day (keeping my dream of playing lead guitar
in world-touring band alive!). During the week, I have dinner in front of a laptop, following content from my favourite online mentors (currently Timothy Marc, Gary Vaynerchuk, Simon Sinek).

Night: Half an hour or so of “Pleasure reading” which I’ve found gets me nicely tired. These days I’m loving Eastern Philosophy, but always have time for some intense fiction!

 

3. What was the best advice you received when you created Visionary Digital Studios?

Sanjay Shah : I was taught about the concept of “Resistance” – the emotion of fear that stops you from taking on massive endeavors, and blocks your productivity when you need it. Business is SO CHALLENGING – being able to recognize the resistance, that comes every step of the way helps me to embrace it and move through it, rather than succumbing.

 

4. What are your strategies for building awareness of your company, short and long term?

Sanjay Shah : We are building a brand of “helping innovative people get exciting ideas into the world” around EVERYTHING we do. This means that we want to work with customers who have innovative ideas and see themselves as unique beyond their industry-norm. But we want to take this mindset a step further and ensure that the staff, suppliers and business partners we choose also have a vision beyond the mundane. Designing our marketing, processes and communications around this concept ensures that our company resonates with the exact type of people we’d like to have in our network, allowing us to work with people we love – both internally and externally. We’re still a young company, so infusing this mindset into everything we do is a continuing challenge, but one that guides our decision making processes every step of the way.

 

5. What is your proudest achievement?

Sanjay Shah : 5 years ago now I had a job as a Tour Manager, taking groups of 50 people all over Europe. That first tour, as I was pulling away from home-base in London, was probably the scariest experience I’ve ever been through! I was in charge of this group of people I’d just met, taking them through countries where I didn’t speak the language, and had barely even been to! Every day of that first tour around Europe was an absolute ordeal. But I miraculously got through it, and everything was fine. From that moment, I was addicted to the euphoria of leaning into my fear and living intense experiences (like running a business!).

 

6. What are your top 3 book recommendations?

Sanjay Shah : As I learn and grow, my favourite books change often. At the moment, my current list, in no particular order:

“Start With Why”, Simon Sinek – So many entrepreneurs are building businesses just to “get rich”, or even worse, to be “financially free”. Unfortunately, this generally means their current decisions are made through the lenses of “I don’t have enough” or “I’m financially-tied”. I’d like to see more business owners have a clear vision of WHY they do what they do – this book (and all of Sinek’s talks) showed me the value of this.

The War of Art, Steven Pressfield – not the easiest one to get through. But a great book to show you how to get through the difficult, boring and stressful times in business.

Anything written by Gary Vaynerchuk, Tim Ferriss, Osho – 3 very different authors, who write about very different things. But I find that whenever I’m reading their works I get amazing insights and tangible breakthroughs in
running Visionary Digital Studios.

 

7. What other charitable causes are most meaningful to you & why?

Sanjay Shah : Currently I have a mandatory monthly “giving” fund – an amount of money I have to give away to charitable causes each month. To be honest, it’s no massive amount, but will continue to grow with the company. This allows me to keep my mindset on always looking for ways I can give money away (to use up the fund), rather than my old perspective of “how can I give the least and still get away with it!”

Longer term, I’m looking to connect to my heritage (Indian) and work my way into some humanitarian causes over there. I’ve grown up very Australian (like my accent!), but over the last few years have felt an increasing yearning to understand India and be involved in its evolution.

 

8. Who has been most influential toward your accomplishments, professional & personal?

Sanjay Shah : I have been so lucky to have a handful of AMAZING mentors – both in life, and from books/content. None that I’ve ever formally asked for – but people who have been in my life and provided me with IMMENSE value, just because that’s the type of people they are. I’m a firm believer that “when the student is ready, the master appears” – and this has happened consistently for me over the last 10 years.

 

9. What is your advice for entrepreneurs who are 1-3 months away from launching a digital marketing business?

Sanjay Shah : For me, the business journey so far has been simply AWESOME, while consistently pushing my limitations.  I have found the cost of all glory in life is a balancing amount of sweat and tears. So be mentally prepared for INTENSE challenges and remember to love every second of it, regardless of where you’re at.

Tag Cloud