Keeping Small Businesses Competitive through Sharing Best Practices of Global Leaders

G. Andrew Maness’ BIO

Professional theater, studio, and live musician for over three decades;

“Society” dance bandleader for almost three decades;

Guitar Faculty at Berklee for over 25 years;

Voice overs/Narrations (including being the voice of New England Telephone’s Automated Phone Repair System during the era of Hurricane Bob);

Extremely adept at keeping Live Music alive during a period when it had all-but-died;

Extremely adept at making the complex understandable;

Cited publicly by the president of the Falmouth Chamber of Commerce as a “promotional genius;”

Obsessed with the twin goals of keeping Live Music the first choice of intelligent, discriminating, high-class clients, and of partnering with non-profits to help them exceed their past fund-raising successes.

Specialties: CUSTOM LIVE MUSIC, SOLOISTS TO TEN-PIECES, FOR CORPORATE, PRIVATE, POLITICAL, AND CHARITABLE EVENTS. SWING, SOCIETY, AND CLASSIC ROCK, FOR LISTENING, OR DANCING, OR BOTH. FUND-RAISING EXPERTS, AND WEDDINGS ARE A SPECIALTY!

Experience
SOLE PROPRIETOR at SWING LANE GUITAR STUDIO
SWING LANE GUITAR STUDIO
February 2009 – Present (5 years 7 months)
Making the complex understandable…

ASSISTANT PROFESSOR/GUITAR DEPARTMENT
BERKLEE COLLEGE OF MUSIC
September 1986 – Present (28 years)
Making the complex understandable…

http://www.ratemyprofessors.com/ShowRatings.jsp?tid=604304

Owner at ABSOLUTELY MUSIC/FOUR GUYS IN TUXES
ABSOLUTELY MUSIC/FOUR GUYS IN TUXES
September 1983 – Present (31 years)
Live music: Soloists to Ten-Pieces, playing Swing, Society, and Classic Rock for Listening or Dancing. Corporate, Private, Political, and Charitable events, and WEDDINGS ARE A SPECIALTY! Fund-raising experts. Locations in Boston, Cape Cod, and Newport, RI.

Owner
ABSOLUTELY MUSIC/FOUR GUYS IN TUXES
1983 – Present (31 years)
CUSTOM LIVE MUSIC, SOLOISTS TO TEN-PIECES, FOR CORPORATE, PRIVATE, POLITICAL, AND CHARITABLE EVENTS. SWING, SOCIETY, AND CLASSIC ROCK, FOR LISTENING, OR DANCING, OR BOTH. FUND-RAISING EXPERTS, AND WEDDINGS ARE A SPECIALTY!

SOLE PROPRIETOR
SWING LANE GUITAR STUDIO
2008 – 2011 (3 years)
Making the complex understandable…

http://www.fourguysintuxes.com/

In the Spotlight Interview

1. Please share with us the inception of Absolutely Music/Four Guys in Tuxes.

1983, concept arrived in a hurry when I was offered a chance to book a band for an Alumni Association booze cruise, last minute… my first booking as a bandleader.

 

2. Take us through a typical day, start to finish.

At the desk by 9AM, phone messages and email returned, client conferences, postal mail support, and gigs allowed precedence to interrupt the routine.

 

3. What was the best advice you received as you began expanding your business?

Turn nothing down.

What are your strategies for building awareness of Absolutely Music/Four Guys in Tuxes for the short term and the long term?

The short term is the long-term. Small overtures, large promotions… it never ends

 

4. What is your proudest achievement?

Professionally: Keeping 30 musicians working through the current economy.

Personally: My family.

 

5. What are Your Top 3 book recommendations?

“Atlas Shrugged,” Rand

“Tarzan of the Apes/The Return of Tarzan,

” Burroughs”

“What It Means to be a Libertarian,” Murray.

 

6. What other charitable causes are most meaningful to you and why?

Whichever charities become our clients. Once we’re on their team, we become the greatest asset they’ve ever had.

 

7. Who has been most influential toward your career successes with Absolutely Music?

Every one of my competitors, back when I was in their employment. In particular,observing the mistakes they made and learning from those.

 

8. What is your advice for entrepreneurs who are 1-3 months away from launching their business?

Think, re-think, and be prepared to have no personal life for the first year.

If there is anything else you’d rather be doing besides running the business,then you shouldn’t be running the business.

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