Keeping Small Businesses Competitive through Sharing Best Practices of Global Leaders

Archive for September, 2019

Angela Giles, Business Coach | Social Media & Marketing Expert | Speaker | Author (Boulder City, Nevada)

Angela Giles is a self-made businesswoman, author, speaker and consultant leading people to their path to success. She is one of the most sought-after business coaches for lead generation on the West Coast.

As co-founder of YES! MethodTM, Angela offers her clients a dynamic program that is based on simple secrets for BIG results. She is committed to helping independent entrepreneurs, business owners and professionals accelerate their business profits and increase their bottom line. Since launching YES! MethodTM, she has helped her clients to achieve 6-figure launches and go from making mediocre sales to effortlessly generating $32,000 within a 6-week period.

Angela has a solid 17-year background with proven performance in business coaching and marketing. She also holds a bachelor degree in political science. It is this combination that has helped to develop her entirely unique and highly successful approach to analyzing consumer behavior and staying on top of an ever-changing industry.

She is a regular speaker on the topic of influential communication and marketing and her book From Mind to Mouth walks readers through the essentials of communicating effectively with anybody, anywhere— as this is the key (and often missing) ingredient when it comes to closing a sale.

Angela offers private business coaching and consulting, as well as select advertising services to a limited number of clients per year. Her passion is helping people significantly increase their revenue through added traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention. See some of her testimonials at https://angelagiles.com/testimonials.

You are welcome to get in touch with Angela at angela@angelagiles.com

Specialties: Marketing, Lead Generation, Social Media Marketing, Sales Strategy, Advertising, Media, Coaching, Consulting, Training, Speaking, Success, Entrepreneur, Public Relations

 

IN THE SPOTLIGHT INTERVIEW

 

BSO : Since our interview years ago, please share with us ways in which you’ve 1) challenged yourself and 2) grown, personally AND professionally.

 

AG:

I have started doing some more speaking and using a new time management system.  I use timer and set it for 25 mins. I then focus entirely on one task with no distractions for 25 mins!  I only do 8 of these a day! It has been super effective for me to get things done.

 

BSO : With what you’ve learned about yourself and all that you’ve achieved, what are 3 pieces of advice you’d give your younger self ?

AG: 

Dont take yourself so seriously.

Save money every month for retirement.

Spend time with people you love.

 

BSO : That never ending ‘balance’ question (wellness, career and family). What’s your typical day look like ? 

AG:

Really it goes back to the 25 minute segments I utilize.  I also make sure I get a good nights sleep. I also have really incorporated eating healthy organic foods.

 

BSO: To function at our highest level and to continue tapping into our creativity, Weekends should be restorative, physically and mentally. What does yours look like ?

AG:

To be quite frank, I spend Saturday doing all the little things that didn’t get done during the week.  My husband and I have a date night every weekend. We have been married 21 years and it has kept our relationship strong.  Sunday is family and worship day.

 

BSO: Please share with us what we can look forward to in terms of projects you are working on or your next exciting venture.

AG:

I am building out my blogging more and developing a new course on how to actually make a SHIZZ ton of money selling an info product on line.

Nancy Boucher, Founder of Elegant Impressions Gifts |Collaborative Leader in Business Analysis & Resource Planning (Boston, MA)

 

IN THE SPOTLIGHT INTERVIEW

 

http://linkedin.com/in/nancy-boucher-32697874

 

 

BSO:  Tell us about the inception of your business, Elegant Impressions Gifts.

NB:
When I started my gift basket business (15 years ago), I had twin toddlers at home.
I left a successful career in Merchandising for an apparel company to take care of my infant twins.  That was a full-time job in itself, but I yearned for something to satisfy my creative and analytical instincts at the same time.  I considered various ideas that would allow me to run a business from home on my own schedule, so I could balance the needs of the business and those of my children.  A gift basket business was the perfect solution.
BSO: What was your typical day when you ran your business while your twins (now teenagers !) were toddlers ? 
NB:
When I ran my business while raising my twins, no two days were the same
Some days I would create new designs, order inventory, work on my website, fulfill orders, and a myriad of other things, typically while the children napped or after they went to bed at night.  I was fortunate to have my parents nearby, and they would often help with the kids if I had a lot of work to do on a particular day.
BSO: What are your ‘can’t live without’ apps?
NB:
I used MS Excel for countless purposes in my business.
 In my current role as Purchasing Director for the Carpionato Group, I use Optimum Control to manage our inventory.
I’ve used several other inventory management systems in restaurant settings, and I find this program is the best of the bunch.  It is very flexible, allowing me to analyze data in numerous ways, and it is set up very logically.  It was easy to learn and is efficient to manage the database.
BSO: What’s the best advice you’ve received as an entrepreneur?
NB:
The best advice I’ve received in my business life, not necessarily when I ran my business, is to not give away my power.
There are several books written on this topic, but all have essentially the same message: do not allow others to get into your head and affect your thinking in a negative way.
By doing so, you are giving away your power.
BSO: What was your strategy for building awareness of your business ?
NB:
The best thing I did to build awareness of my business was to form a chapter of Business Network International (BNI).  It took a couple of years of hard work to get the new chapter off the ground, but it paid off.  We built a coalition of like-minded business owners who helped each other grow their businesses through networking and referrals.
 I got a lot of business through this group, and I gave a lot as well.
Additionally, I built friendships that will last a lifetime.
BSO: What are your proudest achievements ?
NB:
Professionally, I’m proud to have been promoted to Director of Merchandising and Planning at the age of 26.  I ran a successful department of talented individuals, and we accomplished great things with limited tools available.  For example, we had no enterprise planning system, so I built a system from scratch in Excel, modeling a planning and allocation system I had used at a prior company.  We used this custom solution for years, very successfully.
Personally, I’m most proud of my children, who have grown into smart, caring, successful teenagers.
I’m also proud of the things I achieved while I was raising my children: I ran a successful business, started a chapter of BNI, returned to college to earn a second degree,   and ran a large school fundraiser for 7 consecutive years.
BSO: What are you currently reading ?
NB:
Getting Past No: Negotiating with Difficult People by William Ury
BSO: What are your most rewarding charitable involvements ?
NB:
My father-in-law died from ALS (commonly known as Lou Gehrig’s disease).
For five years after he passed, our family ran annual golf tournaments to raise money for ALS research.  It was a lot of work to put together a successful tournament year after year, but we always did, and we raised over $60,000.
BSO: Who has influenced you the most ?
NB:
I had a female boss many years ago when I first got into the apparel industry.  She was brilliant – she had such a mathematical mind, and she was really strong with computer systems.  She recognized my potential and took me under her wing. I learned so much from her, and she promoted me through the ranks as she progressed as well.  I have kept her in mind all these years, and use her example in whatever role I may be in at the time.
BSO: What’s your advice for starting a business ?
NB:
▪️Do you research.
▪️Have a plan.
▪️What are the realistic costs to get started?
▪️What is a realistic sales forecast?
▪️Assume your expenses will be higher than you think, and income lower than you think.
If you are prepared for that scenario, you will buy yourself time to get your business cranking.

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