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Sue Ingebretson, Founder of RebuildingWellness.com

Sue Ingebretson’s BIO

Sue Ingebretson – BIO:
www.RebuildingWellness.com
www.FibroWHYalgia.com
www.Sue-Inge.com
(phonetic pronunciation – ING-gah-bret-son)

Sue Ingebretson is an author, speaker, certified holistic health practitioner and the director of program development for the Fibromyalgia and Chronic Pain Center at California State University, Fullerton. She is also a Patient Advocate and the Fibromyalgia Expert for the Alliance Health community of health conditions website and a Fibromyalgia Editor for ProHealth.com

Her #1 Amazon bestselling book, FibroWHYalgia: Why Rebuilding the Ten Root Causes of Chronic Illness Restores Chronic Wellness, details her own journey from chronic illness to chronic wellness. She is also the creator of the FibroFrog – a therapeutic stress-relieving tool which provides powerful healing benefits with fun and whimsy.

She has been featured in FIRST for Women magazine, the nationally syndicated health TV program, Know the Cause!, and KABC radio. Her writing has appeared in various print and online publications. She has authored many books for Playbooks, Inc., a children’s publisher of instructional classroom books. Her book, Fabulous Food Detectives, teaches students to read food labels and discern the difference between whole and packaged foods.

Sue posts news and encouragements geared to promote positive lifestyle changes and healthy living on various social media sites. More information on her book, blog, and services can be found at http://www.RebuildingWellness.com/

http://rebuildingwellness.com/

In the Spotlight Interview

1. BSO: Please share with us your achievements at Rebuilding Wellness since your initial BSO interview in 2011.

Answering this question provides me with a welcomed opportunity to do some reviewing of where I’ve been and where I’m going. Sometimes, as entrepreneurs, it’s easy to become too close to our current perceived shortcomings and we forget all that we’ve accomplished.

I think that what I’ve accomplished is creating a business out of my “little entrepreneurial endeavor.” What I mean by that, is that I’ve created revenue from a variety of sources. When I began, I was focused on getting my book launched and building my platform as an author and speaker. I’ve done those things, and I’ve also introduced other revenue streams such as personalized coaching, workshops, writing for other publications and websites, and creating online programs.

It’s taken quite a while, but I’m finally feeling like I’m getting traction on creating sustainable income through a variety of areas.

 

2. BSO: Take us through a typical day, start to finish.

I’ve created a pretty distinct schedule that works for me for the week.

Mondays are my “writing” day. I begin every day by writing down my absolute “must do” tasks for the day. Then the rest of Monday morning is taken up by writing my blog, creating images for it, getting it loaded onto my site, etc. I also write for other publications, so there are typically looming deadlines to address. Interspersed throughout the day are meals, working out in my home gym and other errands.

On Tuesdays, my blog goes live and I focus on posting it to various social media accounts. I participate in social media every day. My Tuesday afternoons are completely taken up by hosting a tai chi class and a Bible study afterward. I’ve been meeting with the same group of women for more than 5 years and treasure this fitness and social opportunity.

Wednesday and Thursdays are my “client” days. I schedule my appointments throughout the day and hopefully get a break for working out and meals.

Fridays are my “catch up” day. I try to catch up with emails, take care of personal things like laundry, and usually continue to work on writing projects and creating new products.

That’s my week! (And, as a side note, I’m often writing and working on deadlines over the weekend. I’d love to minimize my weekend work hours and am working toward this goal.)

 

3. BSO: What has been the best advice you’ve received as your business has progressed?

The best advice I’ve received came from some podcast or some webinar I was listening to. Sometimes, we hear what we need to hear at the right time, and the source is not all that important or even memorable.

I happen to be an “information hound” meaning I’m always researching, learning, and gathering information and resources. This often results in analysis paralysis. The best advice I’ve received is this, “You already have everything you need to run your business. You either already have the answer you’re looking for, or it’s simple to find.”

This let me off the hook for always feeling like I didn’t have the answers or didn’t have the solutions.

 

4. BSO: What are your strategies for building awareness of Rebuilding Wellness for the short term and the long term?

In both the short and long term, I’ll continue to do what I’ve done, and that’s spread my content over social media networks. I’ve done well with this approach. I post my blogs and articles over mainly Facebook and Twitter. I also post to LinkedIn, Google+, and Pinterest.

The strategy I plan to implement soon is to add webinars to my repertoire. I’ve created many online courses and in order to market them strategically, I need to create webinars and develop strategic partnerships for multiplying my reach.

 

5. BSO: What is your proudest achievement?

I think my proudest achievement is to see that my book, FibroWHYalgia, has been a #1 Amazon chronic illness best-seller more than once. The reason this is quite a feat, is that I don’t have any big publisher behind me. I’ve never done any “artificial” marketing campaigns to manipulate my rankings, and my success has been purely organic and genuine.

One by one, people continue to purchase my book and recommend it to others. It’s as simple as that.

 

6. BSO: What charitable causes are most meaningful to you and why?

I’ve always been active in my church and because I’ve been on charitable services ministry boards, I feel I have a finger on the pulse of needs in my community. I donate to social services organizations that support families in need, women’s shelters, and children’s group homes.

I also feel that my health and wellness workshops are part of my ministry. I offer low-cost classes and also provide scholarships for those in financial need. It’s an honor for me to share my skills in teaching nutrition and stress-management fundamentals with my community. I do food demonstrations in local elementary schools, and teach workshops at churches and universities.

 

7. BSO: Who has been most influential toward your recent accomplishments?

I wish I could come up with one particular person or mentor, but I don’t have such a person.

For the past two years, I’ve really hunkered down and have been busy creating my online courses. It’s my plan to branch out into creating these classes so I have a wider reach while still being able to focus on my one-on-one clients. I’d like to multiply my efforts.

I’ve been pretty isolated in my business for the past couple of years, as I’ve mentioned. While I haven’t seen the fruits of my labor regarding my new programs right now, I have every confidence that I will very soon.

I do have several online marketing type of mentors that I have followed in the past or currently. A shortlist would be: Brendon Burchard, Pamela Bruner, Kathleen Gage, and Janis Pettit.

One significant influence I’ve had – which might not be common to others – is that I wish to spend more time with my grandchildren. It’s my plan to be able to multiply my efforts so I can take time off to do the things I want to do. I feel a time constraint to get this done (because they grow so quickly!), and I think this pressure is a good thing.

 

8. BSO: What is your advice for entrepreneurs who are 1-3 months away from launching their business?

My first bit of advice is to share with them that they probably know more than they think they do. Most entrepreneurs have an intuition or drive to work in a specific way that feels right to them. I urge them to follow their own tendencies. Not everyone is comfortable with social media. Not everyone is comfortable speaking to large groups, etc.

There’s value in stepping out of your comfort zone and challenging yourself, but over time, it becomes easier to see what areas of your business need your personal focus and what areas can be delegated to others.

I’d encourage them to find the niche and marketing methods that feel right to them and learn all they can about those methods. Later, they can branch out to do other things. It’s always a good idea to get help. Hiring a VA to do the things that you’d prefer not to do isn’t a failure — it’s simply a good business decision.

Charles L. Zeiders, PsyD – Clinical Psychologist, Expert Witness in Private Practice

Charles L. Zeiders’ BIO

 

In the Spotlight Interview

1. You are a Clinical & Forensic Psychologist. BSO has learned you apply Christian Teachings in your role as psychotherapist and executive coach. You’re even a poet. Tell us what is meaningful to you in your work. BSO understands it begins with ethics.

CZ : Meaningful to me professionally is the reality that I only exist to advance my client’s interests. Other professional agendas are parasitic and unprofessional.

So, ethics influence my professional behavior and even inspires my poetry.

Six duties drive my professional behavior. No matter who retains me, my psychology practice must adhere to these duties. It’s non-negotiable.

1. Undivided loyalty is my prime duty. Like any professional, I’m obligated to defend the interests of my client. That’s a basic fiduciary idea that really must guide professional behavior.

2. Next, I’m bound to be very discrete, to keep the confidence of my retainers and patients. To the practice of psychology, confidentiality is vital. My clients must rest assured that their secrets will not be leaked and undermine or humiliate them. In extraordinary cases, statute demands limited reporting when danger to society looms. But otherwise I just keep their secrets.

3. Obedience to the client is another duty. If asked to treat an anxiety disorder, I must do just that; I can’t experiment, or daydream, or enlist the party in some study without their permission. Helping them on their terms is my top priority.

4. All clients must experience informed consent. At the start of our relationship, I disclose how the relationship works, and its limitations– how laws, the government, and insurance companies encroach on our professional relationship, and so forth. Limitations of the relationship need to be understood.

5. Like all psychologists, I have to maintain professional fitness. I have to be in shape for my clients. That means I keep reading, stay professionally curious, and remain abreast of breaking theory and science about the domains of psychology.

6. Lastly, I have to remain accountable. How my fees work needs to be clearly established.

 

2. That’s a big list! You’re a practicing Anglo-Catholic; are there particular biblical principles that support the professional duties you put forth?

CZ : Yes! One cannot serve two masters; I am my brother’s keeper; love your neighbor as yourself; do unto others as you would have them do unto you.

 

3. How did you come to embrace these ideas?

CZ : Several years ago,  I worked on an organizational development problem with an expert on fiduciary duties and responsibilities. Her name was Jerilyn Coates. She possessed an uncanny ability to distill organizational and individual behavior to its ethical essence. To sort the drama upon which we worked, she kept asking, “Did this actor fulfill their fiduciary duty? Did this actor promote the client or defend their own interests?” Her ability to make determinations about the rightness of an act based on fiduciary principles was breathtaking. Using fiduciary principles, she could diagnose both leaders and organizations. She taught me the 6 fiduciary duties of the professional. It’s helped to guide my work.

 

4. What is the chief professional idea you took from Ms. Coates?

CZ : Work on behalf of your client. Always.

Take us through a typical day, start to finish.

I awake, make a smoothie, read from the Book of Common Prayer, and watch the BBC. Then I ride my bike a few miles, making sure I cover at least a mile of hills. I bike over to the office, shower and jump into a suit. The phone rings, and I engage about an hour or so of coaching. Then therapy appointments begin. I spend 5 to 8 hours providing psychotherapy on the medical model with heavy cognitive-behavioral emphasis. Sometimes depth psychology. The therapy ends. I return email, conduct the billing, get back into my biking gear and ride home. Somewhere in there I field a few emergency phone calls. Sometimes, I meet with attorneys or students, depending on the need. Once I’m home for the night, I unwind by reading, and then hit the hay.

 

5. What are you reading now?

CZ : Andrew Wyeth: A Secret Life…it’s a fascinating psycho-biography of the complicated artistic process of an American genius.

 

6. What is your source of daily inspiration and strength?

CZ : Family and friends and the tenets of my religion keep me inspired and motivated.

 

7. What are your strategies for building awareness of your professional services?

CZ : Social media promotes the psychotherapeutic part of my psychology practice, as well as my expert witness consulting. For executive coaching, word of mouth is the best referral source. About once a year, I give a lecture somewhere at an international conference, and this tends to distinguish the practice and raise its profile.

 

8. Where did you give your last big lecture?

CZ : Last September, I gave lectures at St John’s Divinity School at Cambridge University in the UK. What I liked about Cambridge was how smart the city felt, very much like the sense I get from the Boston area where BSO is headquartered. There is something special about locations where people dedicate themselves to learning and excellence. Somehow it fills the air and puts everyone on their game.

 

9. About what did you speak at Cambridge University?

CZ : Just prior to the call for papers, I published a volume of depth psychology poems entitled Wall Street Revolution and Other Poems. It’s available through my publisher, Fisher King Press https://fisherkingpress.com/n/product/wall-street-revolution. Anyway, the conference leaders were interested in my exploration of the religiously motivated entrepreneur. My topic involved the need for business psychology to develop a spiritual psychology of economic man. Some of the poems directly explored the growing phenomenon of entrepreneurs who use business activity as a means of religious expression, a way to bless the world and to be one’s brother’s keeper. I became interested in this, because this business spirituality is so different than the “rape and pillage” spirituality of some big corporations, or the selfish “every man for himself” ethos of crude Randian economics.

 

10. BSO has learned that a specific poem in your collection depicts spiritually motivated entrepreneurs as “new saints” and agents of social Transfiguration. Will you share that poem with BSO’s readers?

CZ : With pleasure! Here goes:

 

Vision of the new saints

Lovers will always be kinds of saints
But the new saints will be the entrepreneurs.
The new saints will help our species to evolve with a
Healthy program of right economic order.
I heard them pray:
“Teach us, O Christ,
To earn like capitalists
But to give like socialists
And we shall praise Thee with happy voices.”
Who prays like this? I asked.
And René Magritte took me to a place in Belgium
Where he conceived this painting
Called The Son of Man:
A man stands in a business suit
Wearing a bowler hat;
The man’s face is
Obscured by a floating apple.
The painting revealed itself to me as a secret icon of a
Single Saint,
Yet many saints to come.
Then a lad stood before the painting
And sang this song with hopeful reverence:
“A son of man
With apple face
Transforms in Love
Transacts in Grace.”
The apple showed the new saint’s awareness of his
Capacity to sin,
Keeping him humble
And strengthening his reliance on God.
Also, the apple showed the new saint’s business art
And technology in states of grace;
The new saint’s enterprise will treat the sons
And daughters of the earth as if they were important to God.
And the new saint will bless the earth itself.
I heard the new saint say,
“Unsustainability is addiction.
And addiction is idolatry.
But I have no god but God.”
The new saint will be brilliant but never tricky.
Then a nimbus of gold shone around the head
And heart of this son of man.
Magritte did not paint this gold.
It suddenly appeared
And again I heard twice sung:
“A son of man
With apple face
Transforms in Love
Transacts in Grace.”
At the last note of the final singing
A medicine contained within the icon
Was released
And went into the world.

This vision flourished in my sight
On the eve of the Feast of the Transfiguration. [end]

 

11. BSO experiences your poem as a kind of speculation that an entrepreneur willing to be in a state of grace could change both business and global society. Is that true?

CZ : Yes! As usual BSO demonstrates poly disciplinary insight! My thinking is that the spiritually inspired and graced entrepreneur could represent that change at the level of individual consciousness that might in turn cause metamorphosis in collective economic consciousness and business behavior. Of course, there is something mysterious and good and transcendent at the core of this sort of change.

 

12. So how was your poetry and depth psychology lecture received at Cambridge University?

CZ : The European depth psychologists accepted my poem for what it is: an idealistic and aspirational manifesto and mystical image of professionals accepting spiritual empowerment to make the world a better place. One way to think of the “new saint” is as a businessman who offers his business as a fiduciary institution to the people of the earth.

 

13. Do you know any professionals with a “new saint” ethic?

CZ : Yes. Don Larson, CEO of the Sunshine Nut Company, is a “new saint.” Larson has established a cashew packaging plant in Mozambique. He offers fair prices to normally exploited growers, packages and sells the cashews, and then pours 90 percent of the proceeds back into the community. He supports orphans, education, healthcare, and socially responsible enterprises. Larson actualizes the vision of the “new saint.” My practice has been impressed enough to support his project financially.

 

14. What is your advice for entrepreneurs who are 1 -3 months away from launching a business in your profession?

CZ : Once you are licensed, keep ethical faith with your clients and be your brother’s keeper.

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