Arielle Joselson and Seri Roth, CoFounders of A Dollar Campaign
IN THE SPOTLIGHT INTERVIEW
1. Please share with us what prompted the creation of A Dollar Campaign?
The idea was prompted by wanting to make a difference, and give everyone the opportunity to contribute to the effort. And contributing just a dollar gives everyone that chance. We did not want to just stand by and accept the fact of pediatric cancer. And we know there are many others who feel the same way. Together we can make a difference.
There is no typical day in the life of an entrepreneur. Please share with us a sample of your day, start to finish.
We are in school by 8am, and not home till around 5pm. We take advantage of any chance we get during the school day to check emails, brainstorm ideas for events, or advance the cause. Once we are home, we both complete our homework as soon as possible, so we can dedicate the rest of our time to our charity.
What are your ‘can’t live without’ Smartphone or desktop applications?
- Hoot Suite
- Drop box
2. What are your tricks for time management?
We are high school students, have full days, homework, and other responsibilities. We start off by setting goals for the day. We make a “to- do” list, and complete our tasks by the end of the day. It is a matter of time management, and making time for our passion. Our passion is to raise money to beat pediatric cancer, and A Dollar Campaign has a daily schedule that we are very disciplined about, so that we accomplish things each day to advance our mission.
3. What was the best advice you received when you started your career?
No matter how tough the job may be, keep your focus on your goals and mission.
4. Given the current economic climate, what has been your strategy for building awareness of A Dollar Campaign for short term and long term growth?
This question is at the heart of our thinking. The economic climate is still weak. People are not donating what they once did. But everyone can spare a dollar, and feel like they are making a contribution.
5. What is your proudest achievement as an accomplished entrepreneur?
We have already begun to raise awareness about pediatric cancer, and inspired some people to participate in a charity foe the first time. We are creating a chain reaction of goodness, and giving.
6. How do you achieve balance in your life?
We make sure to take a little time for ourselves because that’s important, and it refreshes us to devote every day to making a difference.
7. Your top 3 book recommendations?
Notes Left Behind, a terrific book about the experience a family whose daughter has limited time to live due to a brain tumor. The book is about their journey. You learn how a family deals with such a tragedy. Also, Growing Up Laughing, which is the autobiography of Marlo Thomas, who used her fame to promote St. Jude’s Research Hospital. In addition, we have been truly inspired by the poetry of children with cancer, written during their treatment, and which we feature on our website.
8. What are your most rewarding charitable involvements?
All of our effort is put into our charity, and other charitable organizations that we partner with.
9. Who has influenced your career the most?
For Arielle, it’s her mom, whose wisdom and love always guide her. For Seri, it’ s Marlo Thomas, who leads a charity whose policy is to never turn anyone in need away.
10. What is your advice for someone interested in entrepreneurship?
To find what you love to do, pour your passion into it, and give it your all. And be prepared for anything, because anything can happen. And most important, never let anyone tell you that you can’t pursue your dreams. You can.