Consuelo Costin, Founder of C & R Productions
Consuelo Costin’s BIO
With her innate talent for writing powerful hooks and infectious melodies; sultry, passionate, rebellious and innovative Billboard recording artist Consuelo Costin has quickly become a force to be reckoned with in the world of dance pop music.
Born in New York City, this talented singer/songwriter has performed around the world; From Munich to Florence to London’s Royal Albert Hall, singing back-up vocals for Joe Cocker; She performed in Central Park with Mya, Tweet and Vanessa Carlton; Consuelo graced the fields of Dodger Stadium in Los Angeles singing “God Bless America” during the seventh-inning stretch and appeared before a crowd of over 400,000 in Washington D.C. for Capital Pride. Consuelo will perform for the second year running at Capital Pride on June 10th 2012.
Consuelo’s hit single “Naked” spent an unprecedented 16 consecutive weeks on the U.S. Billboard Dance Charts and peaked at #12. The smash hit also topped the USA National Club and Top 40 Dance Charts, and the ZipDJ and DDK Charts.
Her new single “Feel So Alive” took the biggest jump on the U.S. Billboard Dance charts, earning Consuelo the #2 ‘Breakout Artist’ slot for Hot Dance Club Play. The upbeat track was co-written and produced by Peter Amato (LeAnn Rimes, Miley Cyrus, Ricky Martin) with remixes by some of the world’s greatest DJs.
The video for “Feel So Alive” reached over a quarter of a million views on YouTube within the first week; achieving the honors of top 25 most viewed video in the entertainment category and top 100 most viewed video in all categories.
Her songs have been featured in film and television including “Beach Girls” starring Rob Lowe and Julia Ormond, “Pop Stars” with Nicole Scherzinger and “Joan & Melissa: Joan Knows Best” with Joan Rivers. Costin has graced the pages of many international magazines including; Prestige, in which she was dubbed the “Rebel Heiress”; as well as the hallowed pages of Vogue’s infamous September Issue.
Consuelo has always chosen to do things her own way. This eighth generation descendant of American railroad and shipping magnate, Cornelius Vanderbilt, broke all the rules pursuing a career as an artist and performer and continues to carve out her own destiny.
Consuelo proudly embraces her heritage, often licensing her family name for products and apparel to help raise money for charity. She is currently the vice president of the Ovarian Cancer Coalition of Greater California (OCC), consistently dedicating her time and her talents to the fight against Ovarian Cancer. She has lobbied in Washington and donated her songs to help raise funds for The American Cancer Society and several other related charitable organizations.
She is also an actress who has appeared in such films as “Something In Between” opposite Brittany Murphy as well as on stage in London and Los Angeles.
Currently residing in New York, Consuelo is currently recording her highly anticipated album and is very excited for the debut of her next single “Here We Go.”
IN THE SPOTLIGHT INTERVIEW
1. Please share with us what prompted your involvement with C & R Productions.
Consuelo: Freedom. I wanted to be able to express myself creatively, with my music as well as my image, without being molded to fit someone else’s vision.
2. There is no typical day in the life of an entrepreneur. Please share with us a sample of your day, start to finish.
Consuelo: It’s a little hairy sometimes and it changes from day to day. I live in New York, but I’m working with my manager in France on music, as well as dealing with players in various other countries. Right now I’m working with my partner and team in London on the development of our website. Generally I’m on Skype calls anywhere from 5 am to midnight, in the gym at 6:30, writing songs (sometimes in Nashville), working with producers, remixers and promoters in various countries, taking dance classes, singing lessons, guitar lessons, and working with fashion stylists, photographers and graphic artists, oh my! Occasionally I eat and even less frequently, I sleep.
3. What are your ‘can’t live without’ Smartphone or desktop applications?
Consuelo: iTunes, Garage Band and Microsoft Word .
4. What are your tricks for time management?
Consuelo: I’m terrible with time management and could actually use some good tricks! Things change day-to-day and even minute-to-minute, so creating a structure is next to impossible. I’m trying to be better about using the Calendar app and alerts on my iPhone.
5. What was the best advice you received when you started your career?
Consuelo: Always write what you know and what’s in your heart. Also, the quietest person in the room is often the most powerful.
6. Given the current economic climate, what has been your strategy for building awareness of C & R Productions? ( what you do for short term and long term growth)?
Consuelo: It’s still a fledgling company, but name recognition has been my first priority. The success of my last single, “Feel So Alive,” kept the C&R name on the Billboard Dance Charts for some time and the release of my new single should reinforce that. Long-term, the goal is to attract other talented artists to the label so we can expand to other markets and create a more widespread recognition.
7. What is your proudest achievement as an accomplished entrepreneur?
Consuelo: Working with my business partner on the formation of our creative networking website. We were tremendously proud to have raised capital based on our concept and to then go through the process of hiring the team, building the prototype and watching our idea become a reality.
8. How do you achieve balance in your life?
Consuelo: I can’t honestly say I’m there yet. I work hard, but I put time into the things that keep me sane. I keep myself in shape with exercise and I indulge in the arts with film and theater. I also love to spoil my beautiful dog, Bugsy Malone.
9. Your top 3 book recommendations?
Consuelo: The Power Of Now, by Eckhart Tolle; Off The Record, by Graham Nash; Many Lives, Many Masters, by Dr. Brian Weiss.
10. What are your most rewarding charitable involvements?
Consuelo: Using my songs to raise funds and awareness for various Ovarian Cancer related charities and acting as a legislative ambassador for the American Cancer Society in Washington D.C. A particular highlight was in September of 2009 when I performed at Dodger’s Stadium for Ovarian Cancer Awareness Day.
11. Who has influenced your career the most?
Consuelo: Probably my first manager, Christian Seidel. He taught me about discipline and how to draw from my own experiences as a songwriter.
12. What is your advice for someone interested in entrepreneurship?
Consuelo: Many people will give you reasons to stop moving forward or why you shouldn’t invest money in your own idea. My advice is to believe in yourself, trust in your idea, and find the courage to go against the flow. Follow through with your dreams! Don’t ever look back and say you didn’t try.