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Posts tagged ‘Kim Ades’

Kim Ades, Founder of Frame of Mind Coaching & Journal Engine Software

Kim Ades’s BIO

Kim Ades

Kim Ades is the founder of She is an entrepreneur, author and speaker.


1. Please share with us what prompted you to launch Frame of Mind Coaching & Journal Engine Software?

Before Kim became a personal coach, she conducted and analyzed a great deal of personality tests and assessments in order to discover the “key to success”. What Kim discovered was that the “key to success” lies not in people’s actions, but in their thoughts. Kim realized that people know how to achieve their goals and why they should achieve their goals, but there is something that stops them from achieving success. This something is their mindset: their thought patterns. Kim founded Frame of Mind Coaching in order to help highly-driven, highly-motivated people overcome their struggles by overcoming the thoughts and beliefs that limit their success.

2. There is no typical day in the life of an entrepreneur. Please share with us a sample of your day, start to finish.

Each work day, Kim coaches clients, chats with people interested in getting coached or getting certified, and works on strategic marketing with the Frame of Mind Coaching team. Kim goes on a daily walk before work each day, and upon returning home from work, enjoys dinner with her family. Kim talks to her parents every day.


3. What are your ‘can’t live without’ Smartphone or desktop applications?

Kim cannot live without JournalEngine™, the online coaching platform behind Frame of Mind Coaching. When Kim first began coaching, she realized that the only way to truly understand her clients’ beliefs, expectations and actions was to understand their thought patterns. So she created JournalEngine™ Software, software which allows clients to journal daily in a secure online journal and have intense back-and-forth conversations with their coach. Through these journals, clients travel extremely far extremely quickly, with their coach. Today, all Frame of Mind Coaches and close to 100 coaching licensees use JournalEngine™ to coach their clients. Kim finds JournalEngine™ a necessary tool in the coaching process.


4. What are your tricks for time management?

Kim relies on her online calendar and to-do lists for effective time-management in the office. Instead of overwhelming herself with a million things that need to get done each hour, Kim gives herself a realistic time frame and sticks to it.


5. What was the best advice you received when you started your career?

The best advice Kim received when she started her career came from her boss at her first post-MBA job, when she was the Director of Marketing at a software company. Kim’s boss told her, “Talk to people. Don’t be afraid to share what you know. Talking to people will only help you learn and generate new ideas.” Kim took this advice to heart and began sharing her ideas with the people around her. Since she founded Frame of Mind Coaching, Kim has given hundreds of teleseminars about coaching, so she can spread her knowledge.


6. Given the current economic climate, what has been your strategy for building awareness of Frame of Mind Coaching & Journal Engine Software? ( what you do for short term and long term growth)?

In order to expand Frame of Mind Coaching and Journal Engine Software, Kim surrounds herself with a very strong team, leverages natural infrastructures that exist in the target market, and generates business through referrals by providing outstanding coaching.

7. What is your proudest achievement as an accomplished entrepreneur?

Kim is proud that she has created an extremely powerful coaching methodology that helps clients move a great distance in a short amount of time. She is delighted that this methodology can be used by coaches worldwide.


8. How do you achieve balance in your life?

Kim achieves balance by having very clear values and priorities. Her highest priority is her family: her husband and five children. By acting according to her values, Kim rarely feels like she should be somewhere else or be doing something else. Kim always strives to be the best she can be in all environments: as a mother, daughter, wife, friend… Constantly reaching for her best is what helps Kim achieve balance in life.

Kim sometimes finds it hard to find balance, because of all the demands in her life. For example, over the past few weeks her parents have been sick, and she has found that she has had to put certain things in her life on hold. Kim likes to operate by the saying, “Life will throw you curveballs. Living is all about how you manage these curveballs.”


9. Your top 3 book recommendations?

The Art of Possibility by Ben Zander.
Easy To Love Difficult To Discipline by Becky Bailey.
The Same Kind of Different as Me by Ron Hall and Denver Moore.


10. What are your most rewarding charitable involvements?

Every so often, Kim coaches a client free of charge. It is sometimes because clients can’t afford to pay for coaching, and other times it is because Kim sees a lot of promise in a client, and is interested in seeing how coaching can propel them forward. It is these coaching relationships that are very rewarding for Kim.


11. Who has influenced your career the most? 

Kim’s parents are her greatest role models. Their energy, reliance and level of engagement with the world around them constantly impress Kim. When Kim was growing up, her dad was an entrepreneur and her mom was a bank manager. Kim’s mother used to say to her, “My customers love me.” Kim’s mother was constantly interested in influencing the lives of her staff members, which impressed Kim. Kim replicates the energy and people skills she admires in her parents every day.


12. What is your advice for someone interested in entrepreneurship?

Kim’s advice is this: test your ideas! Don’t wait for everything to be perfectly right to try anything. Don’t wait for all the pieces to be in place. Talk to people and run with your ideas. Just do it! Get started, anything that will get you in action. Kim believes that part of being an entrepreneur is being willing not to succeed. If you can’t tolerate the possibility of failure, then entrepreneurship isn’t for you.


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